Uday Gajendar is a proven design leader focused on envisioning next-gen concepts & guiding start-ups on UX fundamentals. Uday has 12+ years of diverse strategic design experience at Peel, CloudPhysics, Citrix, Netflix, Adobe and others, from enterprise to consumer, web to mobile. He also regularly writes for ACM Interactions and speaks worldwide on design topics at SXSW, UX Australia, IxDA, and similar venues. You can read Uday’s thoughts on design at his blog, www.ghostinthepixel.com.