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Daniel O'Neil

The Understanding Group
Business Analyst
Ann Arbor, Michigan
Daniel is a pure analyst. His greatest pleasure is teasing out core truths from complex systems, then developing patterns, principles, and metrics that help people manage those systems better. After leaving graduate school, where he studied the evolution of language, Daniel entered the private sector, working in the publishing, mortgage, pharmaceutical, and online advertising industries. On this journey, he’s helped companies with online marketing strategy, web analytics, business process modeling, strategic planning, and software development. It’s been a fun ride. He’s thrilled to be at TUG, where finding the core truths in complex problems is a daily part of the job.