As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients understand the impact of good user experience and best practices for success drawn from years of experience working with distinguished health and technology brands including Samsung, Precor, Mylan, Rolls-Royce, Kodak, and Body Media.Prior to joining Truefit, John served as a Co-Founder and President of Gist Design. John has also served as a Senior Interaction Designer at werable body monitoring pioneer, Body Media, who was recently acquired by Jawbone.John's work has been cited in many industry and commercial publications including the Wall Street Journal, The New York TImes, Wired Magazine, Business Week, and Engadget.