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Thursday, October 1
 

8:00am

Registration
Thursday October 1, 2015 8:00am - 3:00pm
  Cohon University Center - Upstairs Hallway Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

9:00am

Behaviors and the Beautiful Responses: Moving Forward through Facilitation
Limited Capacity filling up
Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: Behaviors & the Beautiful Responses: Moving Forward through Facilitation

Do you run workshops around alignment, new strategies and concept generation? This workshop will cover how to improve your ability to lead design conversations through clear and productive facilitation skills and how to empower teams to comfortably lead creative initiatives.

Throughout the workshop, we will be sharing practical stories in the form of lightning talks and guiding participants in hands-on exercises. Each section will cover key components of preparing yourself and your audience and allow participants to craft their own tools/methods for running successful exercises with their own teams.

We will also highlight some of the benefits of sharpening these skills and how they will lead to stronger research, more fortified relationships with your team, stakeholders and the potential to grow your career.

Attendees will learn how to:

  • Prepare and execute different types of workshops in different business environments
  • Be more empathic and successful facilitators
  • Approach and conduct conversations with challenging audience members
  • Use facilitation as a skillset to navigate your career
  • Develop your own internal community and educate your peers and stakeholders

Facilitators will also share victories, pitfalls and tips/tricks to preparing for the worst, navigating difficult personalities, and the ability to take people on an inspiring journey that lead to successful outcomes.

Prerequisite: This workshop is a good fit for attendees who have had some experience participating in or facilitating a workshop before.


Speakers
avatar for Philip Balagtas

Philip Balagtas

Lead Interaction Designer, GE Global Research
Phil has been a Visual & UX Designer since 2001 and has experience designing across a variety of devices and platforms within non-profit, retail, advertising, and enterprise software organizations. He is currently a Lead Designer & Researcher for Digital Solutions within Aviation at General Electric working with airlines to use big data to improve operational & fuel efficiency. An educator and futurist, he also organizes and leads... Read More →
avatar for Susan Hosking

Susan Hosking

Lead Interaction Designer, GE Software
Susan has been a user experience consultant for more than a decade, both independently and within design agencies such as Macadamian and Hot Studio. She is currently a Lead Interaction Designer for Digital Solutions within Aviation at General Electric, working closely with teams of engineers to build creative solutions to complex problems surrounding air transport. Passionate about design and creativity, she is the co-founder of the Service... Read More →


Thursday October 1, 2015 9:00am - 12:00pm
 Cohon University Center - McKenna/Peter Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

9:00am

Crafting the Discovery Phase: First steps in effective UX projects
Limited Capacity seats available
Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: Crafting the Discovery Phase: First Steps in Effective UX projects

Discovery is the portion of the project that incorporates research, analysis, exploration, and planning to align teams around a foundation. This foundation is the bedrock of subsequent design activities. It gives design teams a way to answer questions and validate their ideas. It reminds project participants what’s in scope and out of scope. It constitutes the collective background knowledge informing your specific product. Great discovery phases make for great projects. This workshop will help participants craft the perfect discovery phase.

Take-aways:

  • The essential ingredients for any discovery phase
  • The range of discovery activities and how to choreograph them
  • What deliverables come out of the discovery phase
  • How to incorporate discovery into new projects and projects in-flight.

Speakers
avatar for Dan Brown

Dan Brown

Co-Founder, EightShapes
In 2006, Dan Brown co-founded EightShapes, a design firm based in Washington, DC. EightShapes designs digital products and systematizes design standards for Fortune 500 clients. Most recently, Dan has conducted user research for a major networking provider, prepared user profiles for an online media company, and lead the design of a web-based responsive dashboard for a software company.Dan’s two books, Communicating Design and Designing... Read More →


Thursday October 1, 2015 9:00am - 12:00pm
 Cohon University Center - Rangos 1 Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

9:00am

Making Your UX Process Effective and Persuasive with Web Analytics
Limited Capacity filling up
Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: Making Your UX Process Effective and Persuasive with Web Analytics

Despite the fact that over 80% of websites collect analytics data, it is almost never systematically used to support user experience. In this workshop, we show how to make your UX practice more effective by combining the quantitative power of behavioral web analytics with the qualitative power of traditional UX methodologies.

The full-day workshop will cover theory of combining web analytics and UX practices, practical training on how to use analytics, and a case study describing how analytics was used for a niche ecommerce site during a significant redesign effort.

Attendees at the end of the day will:

  1. Be able to apply a framework for balancing quantitative and qualitative analysis methods.
  2. Have a grasp of several key Google Analytics tools that are most relevant to UX practices.
  3. Learn through examples how web analytics is applied to actual UX projects.

Speakers
avatar for Daniel O'Neil

Daniel O'Neil

Business Analyst, The Understanding Group
Daniel is a pure analyst. His greatest pleasure is teasing out core truths from complex systems, then developing patterns, principles, and metrics that help people manage those systems better. After leaving graduate school, where he studied the evolution of language, Daniel entered the private sector, working in the publishing, mortgage, pharmaceutical, and online advertising industries. On this journey, he’s helped companies with online... Read More →
avatar for Somesh Rahul

Somesh Rahul

Information Architect, The Understanding Group
Somesh is driven by the principle of “making the complex clear.” Somesh loves coming up with shrewd solutions to complex problems, and his cultural background from India gives him a multifarious perspective on challenges. Somesh has a bachelor’s degree in Computer Science, a Masters in Business Administration, and a master’s degree in Human Computer Interaction from the School of Information at the University of Michigan. While at U-M, he... Read More →


Thursday October 1, 2015 9:00am - 5:00pm
 Cohon University Center - Wright Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

9:00am

Prototyping iOS Apps – from Sketching to xCode
Limited Capacity seats available
Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: Prototyping iOS Apps — from Sketching to xCode

How do we pick ideas and features to build in our Apps?  It is a little bit like the game we may have played in Kindergarten, “Duck, Duck, Goose,” where we are waiting for the someone to pick our idea and then we chase them around.

The problem is we need to get an idea in front of our potential users, stake holders, or business owners as soon as possible, and hopefully before we spend loads of time on an minimum viable product(MVP).

Prototyping allows us to test ideas quickly and determine whether they work or not, before even deciding to code.  In this workshop, we will explore ways to test our ideas on paper before turning to any software tools. Once our ideas begin to take shape, then we will use Apple’s Keynote software to test basic screens and even UI animations.  Last, we will use Apple’s Xcode software to create interactive Storyboards that can be used on an iOS device to allow a user to test our ideas.

Topics Covered:

  • Sketching ideas on paper (no prior drawing experience required)
  • Intro to using Apple’s Keynote software for Prototyping
  • Intro to Xcode interface
  • Intro to Storyboarding using Xcode
  • Intro to screen transitions & animation in Swift/Xcode

No prior knowledge is expected of sketching, Keynote, or Xcode.  Bring some spare paper and pens to sketch with and a Mac loaded with the latest version of Xcode and Keynote, if you would like to follow along.  Lesson files will be provided.


Speakers
avatar for Andy McNally

Andy McNally

Senior UX/UI Design Consultant, Hilton Worldwide
Andy has worked for many companies over the years both as an employee and a consultant, including Cardinal Health, FedEx, AutoZone, Fujitsu, Pfizer, the United States Air Force, G.E. Medical Systems, and Hilton Hotels. His strong design sense, imagination, and user centered design approach have helped create both beautiful and useful products. | | His other passions include children’s book illustration, sketch noting, and drawing. He could... Read More →



Thursday October 1, 2015 9:00am - 5:00pm
 Cohon University Center - Rangos 2 Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

9:00am

Social Tools for Change Leaders
Limited Capacity seats available
Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: Social Tools for Change Leaders

This workshop is based on our experience working with people in many kinds of companies, organizations and communities who are not only trying to improve results, but the culture and conversations from which those results are born.

Most often, attempts to change an organization’s structure or process succeed only to the extent that they take root in the way people relate to one another and to the larger purpose that brings them together. Therefore, if you are working for change at any level, you face the challenges of working with groups of people.

In this one-day workshop, you will experience three methods or tools that can help move a group from debate to dialog, from repeating patterns to creating something new.

You are invited to step away for a day of working and learning with a wonderfully diverse group of people. The workshop will mix Midwest UX attendees – design professionals from all over the region – with people from the Pittsburgh area who work for change in companies, organizations, schools, neighborhoods, schools, and larger systems. We are planning activities so you not only learn from the material we offer, but from the experience of learning as a group.

Through activities and discussion, you will learn a mix of tools for different aspects of facilitated group work. These include:

  • World Cafe: a way for the whole group to listen to its collective thoughts on a key question
  • Art-based methods, great for getting at those difficult-to-articulate topics like shared motivation and collective purpose
  • Theater-based methods for understanding and shifting difficult group dynamics

Prerequisites: Please wear comfortable clothes and bring a notebook!


Speakers
avatar for Hannah du Plessis

Hannah du Plessis

Principal, Fit Associates LLC
Hannah du Plessis is a principal of Fit Associates LLC, a firm focused on equipping teams and organizations to create better futures for themselves. Hannah’s belief in human potential, tempered by the raw reality of growing up in violent, segregated South Africa, fuels her desire to further the field of social innovation.As a student, Hannah led the amalgamation of two schools during the transition from apartheid. Her career as interior... Read More →
avatar for Marc Rettig

Marc Rettig

Principal, Fit Associates LLC
Marc is a principal of Fit Associates LLC. After an eager first career in software systems and an influential career in ethnographic research and interaction design, Marc finds himself confronting questions: “What does design look like when it partners with life first, rather than business first?” “How do we make the shift from products for individuals to lasting outcomes at social scale?” “What if we married... Read More →


Thursday October 1, 2015 9:00am - 5:00pm
 Cohon University Center - Connan Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

9:00am

The Modeled Organization
Limited Capacity seats available
Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: The Modeled Organization

“There are three Things extremely hard, Steel, a Diamond, and to know one’s self.” — Benjamin Franklin

Most digital products today exist as a mesh of people, ideas, and connected devices. As technology becomes ever more ubiquitous and shapeless, understanding the purpose, vision, and core activities of our organizations is more important than ever.

A good model can help us articulate and share our understanding by creating an unambiguous snapshot of the “isness” of an organization. These models can serve as a foundational tool to craft better products, brands, and content strategies.

Workshop participants will learn to create such a model in the form of a rigid concept map. Rigid concept maps are a type of diagram made of connected nouns and verbs — little “propositions” of knowledge. These propositions combine to tell a larger story about our organizations and activities by visually describing complex systems with clear language. Concept maps help us represent domain expertise and are a great way to coordinate knowledge between stakeholders, subject matter experts, and designers.

You will learn a five-step process for creating rigid concept maps alone or with a team, as well as important constraints to maximize clarity and discovery. Next, you’ll be guided through a series of activities to develop and refine your maps. Finally, we’ll practice using our maps to tell a story and coordinate understanding with our team.

All workshop activities are done with analog tools including sticky notes, markers, and poster paper. However, the process translates extremely well to digital forms. The beauty of this modeling technique is in its simplicity and adaptability — participants might choose to add a lightweight version of the technique to their own personal process, or bring the process back to serve as the foundation of a new project.

Takeaways:

  • A five-step process for building rigid concept maps
  • How to use concept maps to model our organizations and gain agreement and clarity within a team
  • A clear understanding of what, specifically, a rigid concept map is and how it differs from other popular mapping techniques
  • A process for using modeling as a collaborative tool in a team environment
  • Specific tool recommendations, including software programs, for building concept maps, and “quickstart” tips for mastering them quickly

Prerequisite: The presenter would prefer that you bring note-taking devices with a small footprint (notebooks, tablets) over laptops if possible.


Speakers
avatar for Scott Kubie

Scott Kubie

Senior Content Strategist, Brain Traffic
Scott Kubie is a Senior Content Strategist at Brain Traffic, a content strategy consultancy in Minneapolis, Minnesota. People turn to Scott when they need to make sense of complexity and decide what to do next. As a regular speaker at web and UX conferences, Scott delivers engaging and practical sessions on clarity, creativity, collaboration, and content strategy. Scott is the author of several unpublished letters to the editor. He’d love... Read More →


Thursday October 1, 2015 9:00am - 5:00pm
 Cohon University Center - Rangos 3 Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

2:00pm

Designing Future-Friendly Content
Limited Capacity filling up
Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: Designing Future-Friendly Content

Your boss just told you: we absolutely need to be on the Apple Watch. You’ve heard this before. Last year it was ‘responsive.’ Before that, ‘an app.’ What’s next?

Normally you’d start sketching interfaces. Dummy boxes and lorem ipsum. Offer wireframe sacrifices to the gods of development. Your designs are cool but secretly you know: whether on wearable, mobile, desktop, or Vidichron 2000, *content* is still king. If you could only design the content before the interface, users could explore their favorite subject any way they want – a wibby-wobbly journey across time and space and devices.

Ask us how. How to restructure, reuse, and remix content, making it easier to find, explore, and share. How to involve stakeholders early, and avoid that 11th hour dump-truck of PDFs screwing up your beautiful design.

Design and development, meet information architecture and content strategy. This is an introduction to content modeling and planning. Working with your people and your content management system to bring fascinating journeys to every device.

We’re hands-on. You’ll map out a subject domain, atomize content, and draft a plan to take it to the CMS. We’ll show you how they do it at the BBC and non-profit orgs, and give you tools and secrets to take home. (Our biggest secret: start with content, not interfaces)

Whether you’re waterfall, Agile, Lean UX, or some new religion, take our repeatable process for content collaboration, research, and structuring. Your boss will feel smarter, and your content will be ready for the next digital doodad.

This workshop is for anyone working with content. This means you.

Let’s learn!

  • Why you need structured content in a multi-device world
  • Researching a subject domain with a content model
  • Content strategy with content models
  • Making a future-friendly content management system
  • Engaging stakeholders and developers

Speakers
avatar for Mike Atherton

Mike Atherton

UX Strategy
Mike Atherton is a veteran Information Architect and UX coach. For over 20 years he has helped teams large and small deliver better-structured, more engaging digital products and services. He has worked at large and small creative agencies, as an in-house lead at the BBC and Huddle, and most recently returned to education as Lead Instructor for General Assembly’s UX Immersive program. He believes engagement begins with core values and solid... Read More →
avatar for Carrie Hane Dennison

Carrie Hane Dennison

Content & Digital Strategy
Carrie Hane Dennison has spent over 15 years working with web and content strategy, usability, and digital transformation and helping teams and organizations create processes that stick. With a combination of in-house and consulting experience, her approach to content management and digital strategy focuses on clarity, consistency, and common sense.


Thursday October 1, 2015 2:00pm - 5:00pm
 Cohon University Center - McKenna/Peter Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

2:00pm

That’s a Great Bad Idea! (Contrarian Design)
Limited Capacity seats available
Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: That's a Great Bad Idea! (Contrarian Design)

When brainstorming concepts or asking users for feedback during research sessions, we as UX professionals have one primary goal – to make the best product and user experience possible. So why on Earth should we intentionally try to come up with “bad ideas”?

Bad ideas can allow us to see design problems in new and interesting ways to help us as designers get out of design ruts, foster creativity, and develops rich insights on taboo research topics. By looking at our designs from a new angle we can critically examine current UX standards, dive deeper into understanding user pain points, and step outside our normal design-thinking process.

By attending this workshop you’ll be able to:

  • Explain why coming up with bad ideas is actually SUPER useful
  • New ways to critically examine your designs
  • How to use Contrarian Design as a brainstorming and concept generation technique
  • How to use Contrarian Design as a user research method
  • Hands-on practice for using this method

Speakers
avatar for Katie Quehl

Katie Quehl

Senior User Experience Consultant, Ingage Partners
Katie Quehl is a Senior User Experience Consultant at Ingage Partners. She holds a Bachelors of Informatics, a Masters of Science in Human-Computer Interaction Design, and is currently a Ph.D. candidate in Human-Computer Interaction at Indiana University.Katie’s doctoral studies focus around research-through-design methodologies to study sensitive topics with an emphasis on how technology is used in difficult family structure and life... Read More →


Thursday October 1, 2015 2:00pm - 5:00pm
 Cohon University Center - Rangos 1 Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

6:00pm

Opening Party, sponsored by UserZoom
Mingle with fellow attendees and meet the MWUX15 organizers at our Opening Reception. Hosted by Bar Marco in the city's bustling Strip District, it's the perfect spot to stop by for light fare and a drink before or after dinner.


Thursday October 1, 2015 6:00pm - 10:00pm
Bar Marco 2216 Penn Ave., Pittsburgh, PA
 
Friday, October 2
 

7:45am

Registration
Avoid long lines an register early to get your conference materials and a great seat for the opening keynote.

Friday October 2, 2015 7:45am - 8:45am
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

8:45am

Host Welcome
Friday October 2, 2015 8:45am - 9:00am
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

9:00am

Keynote: Dan Saffer
Opening Keynote

What better way to open our conference than by having Dan share his insights on cultivating creativity. His talk will prepare us for the flood of ideas and inspiration to come over the two full days of Midwest UX.

Speakers
avatar for Dan Saffer

Dan Saffer

Creative Director, Jawbone
Since 1995, Dan Saffer has designed everything from websites to appliances to robots. He feels that design isn’t only about problem solving, but about creating a better, more humane, future. | | Dan’s insightful, thoughtful approach to design has been captured in the three books he’s written—Designing for Interaction, Designing Gestural Interfaces, and Designing Devices—which are required reading for any student... Read More →


Friday October 2, 2015 9:00am - 10:10am
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

10:30am

Use Tactical Goal-setting to Design the Right Thing
Limited Capacity full

Pen to paper, mouse to wireframe, or keyboard to code — when it’s time to render your ideas, how can you be sure you’re designing the right thing?

By setting design goals early and agreeing on them with the people involved, you can be confident you’re solving the right problem. Later, when you present your work, you have a framework for explaining your decisions.

Join a quick goal-setting workshop with fellow attendees and learn how to run one with your team. Work through an example project as you practice writing and refining goals. See how clearer goals lead to better designs.


Speakers
avatar for Michael Metts

Michael Metts

Senior UX Designer, The Nerdery
Michael Metts is a designer, strategist, and speaker from Chicago. He helps organizations tell their stories through meaningful narrative and useful experiences. His past work ranges from managing content strategy for large websites to designing interfaces for web and mobile software. He has given talks and led workshops at Confab, The IA Summit, CS Forum, Midwest UX, MinneWebCon, and more. He also loves pencils. Ask him for one if you see... Read More →


Friday October 2, 2015 10:30am - 11:10am
  Priory 614 Pressley Street, Pittsburgh, PA 15212

10:30am

Articulating Instagram’s Voice, or, how I got a bunch of visual storytellers excited about language
Instagram is all about using photos (not words) to tell stories and share moments. So, how did I, as their first content strategist, get everyone excited about capitalization rules and voice attributes? Setting or revamping content standards and voice guidelines are vital to developing a fantastic app. But getting buy-in and support can be a real drag. I learned a lot articulating Instagram’s voice and writing our content standards, including that making words everyone’s business is the key to creating standards everyone can’t wait to use.

Speakers
avatar for Hazel Jennings

Hazel Jennings

Content Strategist, Instagram
Hazel Jennings is the founding member of the Instagram content strategy team and spends her days articulating and evangelizing Instagram’s voice. She got her start right here in Pittsburgh: working at Fifthroom Markets and Greener Expressions. In her spare time, she writes and directs films.


Friday October 2, 2015 10:30am - 11:10am
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

10:30am

Enhanced Experience: A multi-disciplinary view of experience design from the trenches
The design and construction of multi-touchpoint, organic experiences is a hot topic among designers. I’ll bring a perspective grown from many years of designing successful physical, digital and service ecosystems for many of our most beloved brands in entertainment/theme-parks, healthcare and education. This talk will provide history, context and practical tips for someone looking to implement change for others or themselves in this space, and a battle-tested POV on the roles, required organizational changes and future opportunities for multi-touchpoint, service-orientated design practice.

Speakers
avatar for Nick de la Mare

Nick de la Mare

Co-Founder/Principal, Big Tomorrow
Nick is a Principal and co-founder at Big Tomorrow, a San Francisco, CA and Austin, TX based multi-disciplinary design firm specializing in the creation of paradigm-shifting experiences and services that bridge the digital and physical worlds. | With nearly 20 years experience, he has been fortunate to create innovative user-centered products, services and experiences for clients such as Nike, DARPA and Disney, in projects spanning packaging... Read More →


Friday October 2, 2015 10:30am - 11:10am
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

11:30am

40 Minutes To Better Participatory Design Sessions
Limited Capacity full

This hands-on session is focused on taking your research questions and preparing a participatory design session that’s crafted to deliver the insights you seek. By participatory, we mean that users participate not only by talking, but by making. We’ve found that by engaging in activities where they make or assemble physical artifacts during the session, users are able to more easily recall subject matter and present their thoughts. Our participatory sessions consist of a set of activities that are chosen after we have established a clear understanding of what we want to learn. This session is centered on choosing that most effective set of activities.

Attendees will:

  • get a quick introduction to a set of effective methods we utilize in participatory sessions, and learn why they work to help users express their ideas and needs
  • learn how to translate what they want to learn from users into a set of activities that will deliver the needed findings
  • engage in at least one participatory activity to help them understand its mechanics and value
  • take away quality references for further post-session reading

Speakers
avatar for Amy Ferchak

Amy Ferchak

Senior Designer & Researcher, MAYA Design
Amy Ferchak is a senior practitioner at MAYA Design with over 10 years experience as a researcher and interaction designer. With a Master’s in Design from Carnegie Mellon University, she has designed products for clients across many domains, including healthcare, manufacturing, defense, commercial vehicle, automotive, finance, and retail. She is a passionate advocate for human-centered design and enjoys the challenge of creating useful... Read More →


Friday October 2, 2015 11:30am - 12:10pm
  Priory 614 Pressley Street, Pittsburgh, PA 15212

11:30am

Designing for Disruptive Innovation

Sometimes we get so focused on winning small victories of the present – like sign-off on UX or design support – that we’re blindsided by larger issues from the overall business context. This case study tells the story of a team who experienced this first-hand and learned some lasting lessons as a result.

Like any good tale, the story features heroes, villains, and dramatic twists. Hear how product management and user experience joined forces to tackle a serious business problem. Learn how their field research with potential customers busted some big assumptions and uncovered an incredible opportunity. Then find out what happened when they presented that opportunity to an executive team wrestling with disruptive innovation.

This case study will illustrate:

  • The value of involving skeptics instead of avoiding them.
  • The basics of conducting field research and analyzing findings.
  • What designers need to know about disruptive innovation.
  • How destroying assumptions may be UX’s most important contribution.
  • Why not to trust a focus group, ever.

Speakers
avatar for Robert Barlow-Busch

Robert Barlow-Busch

Vice President of User Experience, Boltmade
Robert provides coaching and support to the user experience team at Boltmade, a product design & development shop based in Waterloo, Canada. He draws upon experience as both an in-house executive and a trusted consultant to deliver great design work for Boltmade’s international clients. Robert also takes an active role in building his region’s design community, most notably as co-chair of Fluxible, the much-loved “UX party disguised as a... Read More →


Friday October 2, 2015 11:30am - 12:10pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

11:30am

What is Beautiful Software?

Amazing design results start with a solid design practice. Over the last hundred or so years designers and design educators have established a foundation of skills, theory, and principles that give us a way of thinking about, talking about, and doing design.

Beginning with an overview of traditional design foundations from graphic design, industrial design, and architecture, this session will explore the evolution of the language of design as it tries to keep up with modern design practice and the types of things that designers are working on in the 21st century.

How can we describe the beauty, aesthetic values, and ethics of something that impacts the quality of our lives but we can’t see, like a social network. Design’s traditional critical language doesn’t adequately account for the aesthetic properties of these new kinds of design outputs and practices. We will explore a possible new framing and critical language that extends tradition and works to evolve how we think about, and do, design in the age of the network.

Attendees will learn:

  • The history of design foundations and how they have evolved
  • How to practice foundations and apply them to your work
  • How these concepts will evolve in the coming years

Speakers
avatar for Matt Nish-Lapidus

Matt Nish-Lapidus

Design Director, Normative, Vice President, IxDA, Normative
Matt Nish-Lapidus holds a degree in new media art from Ryerson University, and has a rich background as a practicing designer, musician, and artist. His work has included everything from the digital library catalog in use by the New York Public Library to enterprise software for hospitals, video games, and large-scale public installations. He spent the first few years of his career assisting international new media artists such as Stelarc... Read More →


Friday October 2, 2015 11:30am - 12:10pm
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

12:10pm

Lunch
Use your lunch ticket (included with registration) for one of the food trucks parked right outside of The Children's Museum of Pittsburgh.

Trucks will include:

Friday October 2, 2015 12:10pm - 1:45pm
  Children's Museum - Outside 10 Children's Way, Pittsburgh, PA 15212

1:45pm

Improvised IA: Going beyond the whiteboard
Limited Capacity filling up

The need to adapt and be flexible within project schedules and meetings has never been greater, but this is a soft skill not easily taught or quickly learned. It starts with team collaboration and trust while ultimately leading to idea generation and problem solving. Yield to the highest offer. Always say YES. Alway raise the bar. These are three of the core components to improvisation in comedy. They are also three pillars to a good collaborative environment.

This hands on session will explore the fundamentals to improv as a means to strengthen teams across organizations. Participants will walk away with:

  1. An understanding to the fundamentals to improv
  2. An understanding of applications to the field of UX as both a team building tool and idea generation
  3. Real world practice and sample exercises

We’re looking to get up and shake the cobwebs off our bodies. Through Bodystorming and other improv games participants will engage with the space around them and will learn the basics of improvisational comedy and how it can directly translate back to work in the office and with clients alike.


Speakers
avatar for David Farkas

David Farkas

Senior UX Designer
David is a UX Designer out of Philadelphia with a passion for uncovering process and story through iterative client engagement. No stranger to failure and missteps, David has worked within financial services, e-commerce and a variety of business systems. | David’s love for improv started at Carnegie Mellon University for its comedic properties and has evolved over the years to more practical uses within client and team settings. There is no... Read More →


Friday October 2, 2015 1:45pm - 2:25pm
  Priory 614 Pressley Street, Pittsburgh, PA 15212

1:45pm

Artificial Intelligence & Humanistic Interaction Design: Beyond robots and virtual girlfriends

Designing for digital products and other forms of interactions is becoming more about the optimal balance of the science behind the product (technology, connectivity and data computing) and the art of the actual experience (human cognition, logical flow, sensory experience, content and context).

Humanism in this regard is the use of measurable behavioral data, empirical analysis, dynamic mental models, and rational decision-making methodologies to solve problems that alleviate and improve human experiences.

Artificial Intelligence (AI) – as it involves creating computer models of “brains” based on how human beings consciously solve problems using step-by-step deductive reasoning and our growing knowledge of the world — will be an increasingly large part of the digital products we use every day at home and at work since it delivers the right balance of “art and science”.

In the next decade or sooner, technology and technology-abled products and experiences will be able to detect or predict each person’s mental, emotional and physical conditions, tailoring the interface design to adapt to each user’s specific goals, interests and needs. Interaction design will be triggered by humanistic data as it combines the optimal balance of artistic and scientific inquiries.


Speakers
avatar for Drew Davidson

Drew Davidson

Vice President of Design, ÄKTA
Drew Davidson graduated from Purdue University with a bachelor’s degree in Cognitive Psychology and a master’s in Computer Technology. His distinguished career has allowed him to bring his vast knowledge of user experience design to companies across the country, including Nielsen, Motorola, eBay and NASA. At ÄKTA, he leads the UX, UI and Business Strategy teams, overseeing enterprise and consumer-facing projects for Fortune 500... Read More →


Friday October 2, 2015 1:45pm - 2:25pm
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

1:45pm

The Wicked Craft of Enterprise UX

We know craft is important, but how does it fit into the ambiguity and complexity (or wickedness) of enterprise UX? What is the role and place for craft in designing enterprise software? There’s massive scales of objects, convoluted processes with buyers (not users), and politically charged organizational matters. Whew! My talk proposes shifting our notion of craft from “precious object” towards “facilitative anchor”, guiding crucial conversations about what matters most: goals, values, criteria. Thus, craft becomes a tool for the designer to achieve alignment and provoke useful dialogues.

To demonstrate, I will share 3 stories from my career at Oracle, Citrix, and CloudPhysics, of how I used craft to clarify issues and build relationships. Each offers slight variations on the “facilitative anchor.” The first is about a “reactive” model of craft. The second is what I call “interpretive” craft. And the final story involves “collaborative” making. Craft becomes a path to teamwork, and a model of design leadership through making.

Key takeaways:

  • A framework for craft as “facilitative anchor”, with specific artifacts shown
  • A career-oriented pathway of using craft at multiple levels, from tactics to strategy (even when dealing with the CEO!)
  • Tips on how to get non-UX stakeholders out of “analysis paralysis” and into a “maker culture” posture

Speakers
avatar for Uday Gajendar

Uday Gajendar

Principal Designer, Self
Uday Gajendar is a proven design leader focused on envisioning next-gen concepts & guiding start-ups on UX fundamentals. Uday has 12+ years of diverse strategic design experience at Peel, CloudPhysics, Citrix, Netflix, Adobe and others, from enterprise to consumer, web to mobile. He also regularly writes for ACM Interactions and speaks worldwide on design topics at SXSW, UX Australia, IxDA, and similar venues. You can read Uday’s thoughts on... Read More →


Friday October 2, 2015 1:45pm - 2:25pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

2:45pm

⚡Re-humanizing Rehab: UX of tomorrow’s in-home rehabilitation system

Many stroke survivors lose use of one of their arms, requiring prolonged and costly physical therapy beyond what is covered by most health insurance plans. Through co-design with patients in their homes, our team continues to research and design a personalized system for patients’ homes that will cost under $500 when completed.

In this lightning talk, I will explain our methodology for building patients’ trust to design a customized system for and with them, using their input to design a system they’ll be proud to have in their home. The resulting system is a set of 3D-printed objects that are manipulated with the patient’s impaired arm in guided exercises, which are observed and assessed by a machine learning algorithm using an integrated Kinect camera. As the patient interacts with the system over time, the system’s targeted therapy for the patient will improve based upon the patient’s specific impairment.


Speakers
avatar for Zach Hyman

Zach Hyman

Researcher/designer
Zach is a researcher, designer, and author whose interests include service design, resource-constrained creativity, and studying everyday life, and he’s interested in research that contributes to designing better products, services, and experiences – particularly in emerging markets. His work to date has consisted of projects across China, Myanmar/Burma, Viet Nam, Thailand, Denmark, England, and the US, and his research has... Read More →


Friday October 2, 2015 2:45pm - 2:55pm
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

2:45pm

Design Essentials for User Experience
Limited Capacity full

It has been documented that a well-designed experience attracts and retains more unique visitors, as well as repeat users.

As a UX Professional, you have discovered the benefits of investing time in research and understanding the needs of your user, now you must marry your findings with a successful visual design to create a complete user experience. In this session you discover fundamental rules behind design, many that were established hundreds of years ago, but are still relevant to visual experiences in our modern world today.

  • Discover the basic rules behind typography and how to use style and size to build a strong information hierarchy.
  • Find out how your scenarios relate to the typeface selection and layout of type on your screen.
  • Discover fascinating mathematical principles that can help you make better layout decisions.
  • Find out how to feel confident following popular grids that will help you gain more confidence in your use of white space on the screen.
  • Learn about basic design principles that apply to touch and scrolling devices.
  • Find out how your research, scenarios and features can be related to the final design experience.
  • Design with the basic principle in mind, “Fierce reduction of unnecessary elements.”
  • Discover the joys of sketching your design and iterating before investing time in software.

Speakers
JS

Jennifer Smith

Manager, Credit Union Experience, PSCU


Friday October 2, 2015 2:45pm - 3:25pm
  Priory 614 Pressley Street, Pittsburgh, PA 15212

2:45pm

Finding the Perfect Fit: Exploring the shoe shopping experience with elders

This case study presents design research methodology to understand user experience and explore design in collaboration with users. I will present along with my teammate, Sapna Singh.

Description of issue/topic: Through a design studio at OSU, our team of graduate design, business and occupational therapy students undertook a 14-week class in which we worked with a group of five residents at a senior living facility to co-design a new shoe shopping experience.

How we will address the topic: The presentation will begin with background information into the growing 65+ demographic. Our presentation will provide supporting statistics as well as information about the needs and issues of this growing group.

Then we will discuss why our team selected the topic of clothing, and shoe shopping in particular. We will introduce the co-design process and discuss how we implemented this research method with the elder co-designers, challenges we faced with this new (to them/us) method, and recommendations for future work in this method.

Our presentation will summarize our insight into the elders’ current shoe-shopping experience and our learnings about their ideal experience.

Finally, we will share the process prototype we developed and recommendations for further research.

What attendees will learn:

  • Information about the growing 65+ population
  • Practice and theory of co-design
  • Elders’ ideal online shoe shopping experience
  • Working in a collaborative multidisciplinary team

Speakers
avatar for Danielle Latman

Danielle Latman

Design researcher and strategist, Lextant
Danielle is a design researcher at the consulting firm Lextant in Columbus, OH. In May 2015 she earned an MBA with a focus on design research and strategy at The Ohio State University. She has over 10 years’ experience in research, writing, analysis, digital marketing and strategy, project management, cross-functional teamwork, supervising, and print/online content development. Her strengths are empathy and intellect, which she harnesses to... Read More →
avatar for Sapna Singh

Sapna Singh

Design Researcher / Strategist, Ohio State University
Sapna Singh is currently a student in the MFA program specializing in Design Research and Development at the Ohio State University. Her research thesis is focused on exploring the future of graduate design education and its value. She has worked for the last 12 years in human-centered design with extensive experience in design research and strategy for retail environments, consumer products, automobiles, web-based applications and learning... Read More →


Friday October 2, 2015 2:45pm - 3:25pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

3:00pm

⚡Duet: A unified interactive platform on a smart phone and a smart watch
The emergence of smart devices (e.g., smart watches and smart eyewear) is redefining mobile interaction from the solo performance of a smart phone, to a symphony of multiple devices. In this talk, I present Duet – an interactive system that explores a design space of interactions between a smart phone and a smart watch. Based on the devices’ spatial configurations, Duet coordinates their motion and touch input, and extends their visual and tactile output to one another. This transforms the watch into an active element that enhances a wide range of phone-based interactive tasks, and enables a new class of multi-device gestures and sensing techniques.

Speakers
avatar for Xiang Chen

Xiang Chen

Researcher
Xiang ‘Anthony’ Chen is a PhD student in the Human-Computer Interaction Institute in Carnegie Mellon University. Working closely with industrial research labs in Microsoft, Autodesk and Google, his research takes a hybrid of technical and design approach to explore how an eco-system of interactive devices can jointly create both great digital experience and rich physical artifacts for the users.


Friday October 2, 2015 3:00pm - 3:10pm
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

3:15pm

⚡Designing for Virtual Reality

We’re at the dawn of consumer virtual reality becoming real and mainstream. How do we go about designing for it? While we’re still struggling to master responsive design and the chaos of different sized screens, VR blows the lid off the whole problem by wrapping the screen around you. Now we have screens we’re inside of as well.

This new type of experience presents new problems and opportunities. I’ll discuss common problems including simulator sickness, the screen door effect, and the fragmentation of input devices. I’ll describe some good starting patterns and practices for great VR experiences. Lastly, I’ll cover what are the big exciting problems waiting to be solved.

Participants will leave with an understanding of:

  • What current VR technology exists
  • How to address the most common problems that come up
  • A small set of UI patterns that are especially good for VR

Speakers
avatar for Rebecca Torbochkin

Rebecca Torbochkin

UX Consultant and Bootstrapper, Scarlet Interactive
As a UX consultant and bootstrapper, I strive to make products that bring meaning, joy, and inspiration to people’s lives. My love of design was sparked by my love of story, which led me to earn a BFA in Communication Design from Carnegie Mellon. I’ve designed enterprise software for the better part of a decade, as well as games, mobile apps, websites, and many a wedding invitation. I also write at swordandsharpie.com and love fantasy... Read More →


Friday October 2, 2015 3:15pm - 3:25pm
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

3:45pm

Practical Innovation
Limited Capacity full

Many innovation initiatives are well-intentioned failures. Not because the ideas aren’t good or the people running the initiatives aren’t capable, but because execution is messy and unpredictable; poor execution can result in failure of even the best ideas.

To solve this problem for ourselves, we developed Practical Innovation. It’s a playbook of activities, tools and processes for generating, evaluating and executing ideas. As importantly, it’s a framework for distilling, visualizing and sharing ideas – helping people inside your organization see what you’re saying.

By envisioning what could be and focusing on what will be, you can create the most valuable, viable and sustainable product possible. And along the way build both consensus and momentum.

Our session will focus on:

  • Whom to include in your exploration teams
  • What approaches are appropriate for different types of initiatives
  • Where to look for valuable, viable and sustainable ideas
  • How to evaluate and decide on ideas to pursue, when and why

During our session, participants will learn the fundamentals of:

  • Facilitating workshops that generate ideas and build organizational alignment
  • Leading week-long sprints that transform rough ideas into testable concepts
  • Prioritizing activities and planning the roll-out of large, complicated initiatives

Speakers
avatar for Laura Blaydon

Laura Blaydon

VP of Strategy & Content, MU/DAI LLC
Throughout Laura’s nearly 20-year career, she’s focused on creating meaningful content and experiences that connect people and brands. Laura enjoys helping clients understand where and how to focus investments in content and digital experiences for maximum impact. Throughout Laura’s nearly 20-year career, she’s focused on creating meaningful content and experiences that connect people and brands. Laura enjoys helping... Read More →
avatar for Patrick DiMichele

Patrick DiMichele

VP of Experience Design, MU/DAI
Patrick builds digital experiences that resonate with users and generate results for clients. To make that happen he sketches ideas and stretches ideas; makes stuff and fakes stuff; combines things and refines things. He thoroughly enjoys referring to himself in the third-person. | Patrick builds digital experiences that resonate with users and generate results for clients. To make that happen he sketches ideas and stretches ideas; makes... Read More →


Friday October 2, 2015 3:45pm - 4:25pm
  Priory 614 Pressley Street, Pittsburgh, PA 15212

3:45pm

Getting Beyond Use: Designing for meaning with cultural affordances
Much of the discussion about user experience design is focused on use, but there are additional issues to consider. In particular, issues of meaning. John will present the concept of Cultural Affordances—qualities of objects that help people to understand through the frame of their own past experience—and discuss the ways that we as designers can use cultural affordances to more effectively design for our audience.

Speakers
avatar for John Payne

John Payne

MD, Moment
John Payne is a principal at Moment, a digital product design firm he co-founded in New York City in 2002. John has, over the course of his twenty-five year career as a design consultant, focused on the intersection of design, culture and technology in both physical and digital products. His current work explores the positive contribution that mobile technologies and experience design can make to healthcare, with a focus on patient empowerment... Read More →


Friday October 2, 2015 3:45pm - 4:25pm
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

3:45pm

Natural-born Cyborgs: The neuroscience and philosophy of tool use

The user is more than what’s in front of the screen. In this talk, I’ll show how tools can become natural extensions of the user and explain the neuroscience behind the process. But I’ll also show that tools change us, and in fact even change how we see the world. Some philosophers say that this is the most natural thing ever, and hence call us “natural-born cyborgs” (Andy Clark).

Attendees will learn:

  • how philosophers approach the experience of tool use
  • how the brain assimilates tools like a computer mouse into our body schema
  • how tools change the way we perceive the world
  • what that means for the UX design of tools, interfaces and wearables

Speakers
avatar for Manuel Ebert

Manuel Ebert

Founding Partner, summer.ai
Manuel is a former neuroscientist who worked on sensory augmentation and mathematical models of perception, before changing fields and becoming a UX designer for startups in the Bay Area.Using his multidisciplinary background, he does research at and writes about the intersection of design, psychology, neuroscience, and philosophy.He is a founding partner at the Machine Intelligence consulting firm summer.ai, where he helps companies to build... Read More →


Friday October 2, 2015 3:45pm - 4:25pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

4:45pm

Host Remarks
Friday October 2, 2015 4:45pm - 5:00pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

5:00pm

Keynote: Karen Holtzblatt
Keynote

Want to make a cool product? Think that “cool” is subjective and elusive? Not so. Karen studies cool — how cool is that? — and will share her framework for creating engagement through cool experiences.  

 

Speakers
avatar for Karen Holtzblatt

Karen Holtzblatt

Founder & CEO, InContext Design
Karen is the visionary behind InContext’s unique customer-centered design approach, Contextual Design. Karen’s combination of technological and psychological expertise provides the creative framework for driving the development, innovative designs, and design processes. | | Karen has pioneered transformative ideas and design approaches throughout her career. Karen is the inventor of Contextual Inquiry—the industry standard... Read More →


Friday October 2, 2015 5:00pm - 5:45pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

6:00pm

Happy Hour, Sponsored by MAYA and LUMA Institute
Make new friends and catch up with old ones over appetizers and cocktails. Sponsored by MAYA and LUMA Institute.


Friday October 2, 2015 6:00pm - 8:00pm
Sharp Edge Bistro 922 Penn Ave Pittsburgh, PA 15222

8:00pm

Game Night, sponsored by Turnitin
Join Turnitin and City of Play for a casual Game Night! Unwind from a full day of talks with new and unique board games, card games, and more! City of Play ‘Game Gurus’ will be on-site to help you find the perfect game for your group, teach you to play, and help ensure everyone has a great time.


Friday October 2, 2015 8:00pm - 11:00pm
Renaissance Pittsburgh Hotel 107 6th St, Pittsburgh, PA 15222
 
Saturday, October 3
 

9:00am

Host Remarks
Saturday October 3, 2015 9:00am - 9:15am
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

9:15am

Keynote: Jesse Schell

Keynote

Jesse wrote the book on game design, but there’s so much value in it for designers of all kinds. You won’t want to miss Jesse reveal his secrets of game design… and discover how these secrets can inform your work.



Speakers
avatar for Jesse Schell

Jesse Schell

CEO, Schell Games
Jesse is the CEO of Schell Games, the largest game design and development company in Pennsylvania. He also serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University. Jesse has worked on a wide variety of innovative game and simulation projects for both entertainment and education, but he is best known for his award-winning book The Art of Game Design: A Book of Lenses and for Beyond Facebook, a... Read More →


Saturday October 3, 2015 9:15am - 10:10am
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

10:30am

Turning Data into Decisions: How to get the most out of your user feedback
Limited Capacity full

We all know that testing your product with real people is critical for success — that’s not new information. But, regardless of whether you’re a researcher, designer, product manager, or executive, it can be challenging to make sense of user feedback once you have it. Is all feedback good feedback? What happens next? In terms of the product, how do you decide what stays and what goes?

In this hands-on session, I’ll recount lessons learned from design research in the automotive, DOD, and video game industries. I’ll share insights for making sense of the complex but invaluable resource that is User Feedback, with methods for recording, weighing and prioritizing feedback data.


Speakers
avatar for Lauren Miller

Lauren Miller

Mobile Product Manager, Treehouse
Lauren has over 10 years of design and research experience from the consulting, defense, and video game industries, where she has made products for everyone from nine-year-old girls to seasoned military strategists. Her past clients have included University of Pittsburgh, Fujitsu-Ten, McAfee, DARPA, the US Army, Electronic Arts, and Disney Interactive. Aptly, Lauren’s passion is creating fun and innovative solutions to complex problems... Read More →


Saturday October 3, 2015 10:30am - 11:10am
  Priory 614 Pressley Street, Pittsburgh, PA 15212

10:30am

Designing for Social Impact
More design and user experience professionals are becoming interested in working in the social good sector. Whether your interest is in governmental projects, healthcare, or non-profit ventures, the skills and methods of user experience are of great value. Come learn how to best get started in the field and what might need to change in order for you to be successful.

Speakers
avatar for Gretchen Anderson

Gretchen Anderson

VP, Product, GreatSchools
Gretchen Anderson spent the first part of her career in design consulting for firms like frog design, Cooper, and Punchcut. Now, as the VP of Product for GreatSchools, she oversees design, product management and engineering and loves the challenge of helping design permeate an organization, not just products. Her past clients include Virgin Records, Samsung, and Johnson & Johnson. Most recently at GreatSchools, she works with local... Read More →


Saturday October 3, 2015 10:30am - 11:10am
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

10:30am

Wearable Devices and Everyone
Wearable devices are still in the ‘Wild West’ phase, but we’re finally starting to learn enough about them that we can start making more intentional decisions. This talk will cover the entire wearable device ecosystem from raw data inputs to prescriptive feedback and emerging behavior change models.

Speakers
avatar for Scott Sullivan

Scott Sullivan

Applied Designer, Adaptive Path
Scott Sullivan is an applied designer at Adaptive Path in San Francisco. He has a background in theater, modern dance, creative technology, interactive performance art, and visual design. He is happiest getting his hands dirty building things that may or may not have a purpose. | | Before joining Adaptive Path, Scott was a digital product designer at Involution Studios, and was heavily involved in launching and evolving startups. He has... Read More →


Saturday October 3, 2015 10:30am - 11:10am
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

11:30am

HCD Checkups: Evaluating and improving the HCD process of projects
Limited Capacity full

MAYA has developed a straightforward eight-question checkup for evaluating projects. The process determines how well projects are following a proper Human-Centered Design process. Evaluations include aspects of user involvement, iterative design, and interdisciplinary teams. In this hands-on session, we will discuss the checkup worksheet and process (and, by extension, good practices of Human-Centered Design). We will then evaluate a mock project and discuss recommended process improvements.

Speakers
avatar for David Bishop

David Bishop

Chief Human Scientist, Designer & Researcher, MAYA Design
David is a Chief Human Scientist and a senior designer and researcher. He focuses on assisting MAYA’s clients to improve their practice of human-centered design (HCD) and elevating their level of maturity with respect to designing user experiences. He is a mentor, evangelist, speaker, author, and facilitator; part of MAYA’s strong voice in HCD. | David’s priorities include metrics for continuous improvement as well as usability metrics... Read More →


Saturday October 3, 2015 11:30am - 12:10pm
  Priory 614 Pressley Street, Pittsburgh, PA 15212

11:30am

Cinematic UX

The process behind making a blockbuster film is similar to creating a meaningful website or app. Through the lens of cinema, we’ll walk through practical ways that UX design teams can work together to deliver an award-winning final product. Whether you’re making a low-budget indie for a non-profit or the next summer smash for a Fortune 500, we can learn a thing or two from film.

We’ll take two approaches: (1) a deep look at the filmmaking process and the lessons learned from over a century of refining roles and (2) the challenged wrought by the independent and digital film revolution and its similarities to the commoditization of modern web and application design.

What we’ll cover:

  • A nano-history of filmmaking
  • The key roles and contributions in film and their UX counterparts, e.g. Director, Screenwriter
  • Are you Michael Bay or Wes Anderson?
  • The agile production process of film vs. the original waterfall process and how that translates to modern UX
  • The scope and importance of pre-production
  • Building, coaching, and leading the right size team for your end-goal (indie vs. blockbuster and how can become the other)
  • The evolution of filmmaking and styles and how it relates to modern UX
  • Dealing with “everyone’s a filmmaker” mentality and how it’s entering the web and UX industry
  • Prestige, awards, craft, schlock, and something for everyone
  • Learning from cinema’s mistakes and triumphs, without the popcorn

You’ll come away with:

  • Practical lessons for building a website or app in a non-linear fashion
  • Overcoming the inner critic to get things done
  • Skills for planning and hands-on project management that work for teams of 1 or 100
  • Getting your vision across to everyone involved with less friction
  • A renewed perspective of web and UX design’s future

Speakers
avatar for Brad Weaver

Brad Weaver

Chief Experience Officer, Nine Labs
Brad Weaver is a Partner & Chief Experience Officer. He designs, he codes, he writes, he UXs, he slices and dices. | Brad went to school to be a lawyer, then he came to his senses and has spent the last 15 years as a UX generalist with a geek’s heart of gold. His experience includes product development, interactive, branding, and market segmentation. He’s been the big cheese, the plebeian, the middle manager, and the class clown. He’s... Read More →


Saturday October 3, 2015 11:30am - 12:10pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

11:30am

Interaction Design Practice and 21st Century Work

The world of startups and the speed of technology change creates new challenges for practitioners of interaction design. The shift of value creation “from atoms to bits” in our networked economy seems to make it more difficult to predict success; so many startups fail. Developing genuinely new ideas requires peer-to-peer collaboration across disparate domains of expertise. Teams morph quickly across the phases of development as well as the phases of maturity of an enterprise, as it evolves from startup to market entrant to major player. The rapid evolution of technology pressures designers as well as makers to constantly update their tactical skills. As a result, interaction designers must gain these pragmatic skills, which are the focus of this talk:

  • principles for assembling diverse expertise into a team that can be immediately productive
  • explicitly designing the collaboration process for efficiency and creativity
  • establishing a shared model of the intentions of the product and the system that will deliver it
  • sharply defining the benefits and value created to ensure a successful business outcome.

Speakers
avatar for Paul Pangaro, PhD

Paul Pangaro, PhD

Chair & Assoc. Prof., MFA Interaction Design, College for Creative Studies
Paul Pangaro, PhD, Associate Professor and Chair of the MFA Interaction Design program at the College for Creative Studies in Detroit. Dr. Pangaro teaches, researches, and consults on “designing for conversation” to develop and implement innovations, software, and organizational processes.



Saturday October 3, 2015 11:30am - 12:10pm
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

12:10pm

Lunch
We will have boxed lunches to keep up with the tight afternoon schedule. Pick-up your lunch based on your Saturday afternoon plans:
  • Excursion-goers, please get your lunch in front in the lobby of the New Hazlett Theater.
  • Those staying on-site for career-related activities or Open Networking, please get your lunch in the Children's Museum Theater lobby.  
NOTE: A few different types of boxed lunches will be available to those who included dietary restrictions when they registered for the conference.

Saturday October 3, 2015 12:10pm - 1:30pm
  Children's Museum - Outside 10 Children's Way, Pittsburgh, PA 15212

12:45pm

Mattress Factory
Limited Capacity filling up

What to Expect
Visit one of the region's most unique and groundbreaking art museums, where the installations and exhibitions will challenge you to question reality and explore design as sensory experience. Led on a tour by the Mattress Factory's co-director, learn what goes into this distinctive artwork behind the scenes.

About the Mattress Factory
The Mattress Factory is a research and development lab for artists. As a museum of contemporary art, it commissions new site-specific works, presents them to the widest possible audience, and maintains selected individual installations in a growing – and distinctive – permanent collection.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues. 

NOTE: Advanced sign up is required as spots are limited for each excursion. 


Saturday October 3, 2015 12:45pm - 3:45pm
Mattress Factory 500 Sampsonia Way, Pittsburgh, PA 15212

1:00pm

4moms
Limited Capacity seats available

What to Expect
Meet the 4moms UX team and join a discussion about designing for a comprehensive ecosystem of digital and physical products. Tour our beautiful downtown space, including the 4moms design studio, and get an exclusive peek into our latest product development.

About 4moms
4moms is a consumer robotics company that applies technology along with advanced design and a deep consumer understanding to create dramatically better baby gear. The company has redefined the juvenile products industry with its innovations, and it has won the prestigious Red Dot award twice for outstanding product design and been recognized by Inc. magazine as one of the fastest-growing private companies in the U.S.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues.


Saturday October 3, 2015 1:00pm - 4:00pm
4moms 912 Fort Duquesne Blvd, Pittsburgh, PA 15222

1:00pm

AlphaLab + AlphaLab Gear
Limited Capacity seats available

What to Expect
Get to know AlphaLab and AlphaLab Gear, and how these sister accelerators are firing up Pittsburgh's startup scene. Then, put your new skills from Midwest UX to the test as you'll take what you've learned and collaborate to solve a startup's design challenge. Discover what it takes to pitch your idea under pressure!

About AlphaLab + AlphaLab Gear
AlphaLab is a nationally-ranked startup accelerator that helps innovative companies launch quickly and successfully. Its intensive 20-week program helps companies achieve product-market fit through rapid iterations of product, intensive customer feedback, and market validation. Its sister accelerator, AlphaLab Gear, is dedicated to hardware startups and was recently featured in TechCrunch.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues. 

NOTE: Advanced sign up is required as spots are limited for each excursion. 


Saturday October 3, 2015 1:00pm - 4:00pm
AlphaLab + AlphaLab Gear 6024 Broad St, Pittsburgh, PA 15206

1:00pm

Carnegie Museum of Art
Limited Capacity full

What to Expect
Spend the afternoon at Pittsburgh's premier art museum, with a guided tour that will introduce you to local artwork and artists. The tour will end at a new exhibition, "HACLab Pittsburgh: Imagining the Modern," which explores Pittsburgh’s complex history of postwar architecture and urban design.

About the Carnegie Museum of Art
The Carnegie Museum of Art is one of the most dynamic major art institutions in America, with a collection of more than 30,000 objects across broad spectrum of visual arts, prints and drawings, photographs, architecture, design, and multimedia. Through programming and exhibitions, the museum frequently explores the role of art and artists in confronting key social issues of our time, combining and juxtaposing local and global perspectives. 


Saturday October 3, 2015 1:00pm - 4:00pm
Carnegie Museum of Art 4400 Forbes Ave, Pittsburgh, PA 15213

1:00pm

Deeplocal
Limited Capacity full

What to Expect
Join Deeplocal for a glimpse into how we combine art, engineering, and marketing to invent completely new products and experiences for brands, with a particular focus on UX design. Attendees will also tour our 20,000 square-foot office, which includes studio space and a full workshop for carpentry, metalworking, and electrical circuitry.

About Deeplocal
Deeplocal is an internationally-recognized innovation studio. From creating a mind-controlled bike that was featured on Good Morning America to building a robotic pitching machine that allowed a child to throw out the first pitch at a baseball game, our projects are wide-ranging and unique.


Saturday October 3, 2015 1:00pm - 4:00pm
Deeplocal 2124 Penn Ave Floor 5. Pittsburgh, PA 15222

1:00pm

Human-Computer Interaction Institute at Carnegie Mellon
Limited Capacity filling up

What to Expect
Tour the labs where the interfaces of the future are being designed, where the power of games to change behavior is studied, and where the ways in which crowdsourcing can improve automation of technology are being built. Then, attend series of short talks from major players in the HCI field. 

About the HCI Institute
CMU's Human-Computer Interaction Institute is a living laboratory investigating the relationships between computer technology, human activity, and society. Through interdisciplinary education and research, the HCII works to understand and create technology that harmonizes with and improves human capabilities, goals, and social environments. HCII students and faculty don't just research, teach and write about HCI — they live it.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues. 

NOTE: Advanced sign up is required as spots are limited for each excursion. 


Saturday October 3, 2015 1:00pm - 4:00pm
Human-Computer Interaction Institute at Carnegie Mellon 5000 Forbes Ave, Pittsburgh, PA 15213

1:00pm

MAYA + LUMA Institute
Limited Capacity full

What to Expect
Experience how sister firms MAYA Design and LUMA Institute equip people and organizations to innovate and apply human-centered design methods to complex challenges. You'll get hands-on exposure to methods and practical insight from practitioners who have spent 25 years mastering the craft. Participants will take on a design challenge and learn new ways of working to better frame problems, communicate progress, and make something the world has never seen.

About MAYA
MAYA is a design consultancy and innovation lab. For more than 25 years, we’ve helped organizations grow and thrive by designing collaborative systems, engaging experiences and next-gen products, using human-centered design and an architectural approach to build the connected world. 

About the LUMA Institute
LUMA Institute equips people to accelerate innovation. We offer strategic services, learning experiences, and practical resources based on the LUMA System of Innovating for People, a flexible framework enabling organizations to create new value and drive sustainable growth through the practice of human-centered design.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues. 

NOTE: Advanced sign up is required as spots are limited for each excursion. 


Saturday October 3, 2015 1:00pm - 4:00pm
MAYA Design + LUMA Institute 444 Liberty Ave #1600, Pittsburgh, PA 15222

1:00pm

Smallman Galley
Limited Capacity seats available

What to Expect
Get a sneak peek into one of Pittsburgh's most talked about new food experiences. Smallman Galley is modeled on startup accelerators to lower the barrier of entry for talented chefs who want to start their own businesses. Tour the communal dining space, meet its first four chef entrepreneurs, and engage in discussion with Smallman Galley's co-founders. Did we mention complimentary beer?

About Smallman Galley
Smallman Galley is a launch pad for the best new restaurant concepts in Pittsburgh. We cultivate and accelerate undiscovered chefs by providing a forum to showcase their talents, hone their craft, and develop business acumen in a unique space that includes four fully outfitted kitchens.

*All participants must be 21+ for this venue.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues. 

NOTE: Advanced sign up is required as spots are limited for each excursion. 



Saturday October 3, 2015 1:00pm - 4:00pm
Smallman Galley 2016 Smallman Street, Pittsburgh, PA 15222

1:00pm

Society for Contemporary Craft
Limited Capacity seats available

What to Expect
At the Society for Contemporary Craft, we believe the act of "making" with your hands opens doors to emotions, thoughts, and potential that may otherwise remain buried. Learn more about our innovative and community-minded programming, while getting an intimate look at our latest socially engaged art experience, "Mindful: Exploring Mental Health Through Art."

About the Society for Contemporary Craft
Presenting contemporary art in craft media since 1971, the Society for Contemporary Craft offers meaningful art opportunities for more than 145,000 people a year through its four core values: providing vital support for artists, filling critical gaps in public education, sharing cross-cultural perspectives, and using art to build community.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues. 

NOTE: Advanced sign up is required as spots are limited for each excursion. 


Saturday October 3, 2015 1:00pm - 4:00pm
Society for Contemporary Craft 2100 Smallman St, Pittsburgh, PA 15222

1:00pm

TechShop Pittsburgh
Limited Capacity seats available

What to Expect
Take a tour of our cutting-edge facility and prepare to be inspired. See what members are working on, chat with community makers, and watch some of our machines in action! See for yourself how people at TechShop explore the world of making in a collaborative and creative environment.

About TechShop Pittsburgh
TechShop is a community-based workshop and prototyping studio on a mission to democratize access to the tools of innovation. Our Pittsburgh location offers more than 16,000 square feet of workshops equipped with world-class tools and equipment, computers loaded with design software, hundreds of classes, and the support and camaraderie of a community of like-minded makers.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues. 

NOTE: Advanced sign up is required as spots are limited for each excursion. 


Saturday October 3, 2015 1:00pm - 4:00pm
TechShop 192 Bakery Square Blvd, Pittsburgh, PA 15206

1:30pm

Portfolio Reviews
Limited Capacity full

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 1:30pm - 1:45pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

1:30pm

Mid-Career Development Discussion Group
Limited Capacity full

Whether you're looking to boost your skills or tackle your next challenge at work, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other designers at the mid-point in their careers.

This session will be facilitated by Geoff Barnes, Lead Designer at MAYA Design.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Geoff Barnes

Geoff Barnes

Lead Designer, MAYA Design
Geoff is a User Experience designer with over 20 years of experience across a broad array of media and disciplines. His greatest professional pleasure is discovering blind spots in conventional understanding — especially his own — and rebuilding that understanding to incorporate the newly known.

Saturday October 3, 2015 1:30pm - 2:15pm
 Children's Museum - Theater Lobby 3 10 Children's Way, Pittsburgh, PA 15212

1:30pm

New to UX/Career Change Discussion Group
Limited Capacity full

Whether you're new to UX or looking to change directions in your career, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with others who are just entering the field.

This session will be facilitated by Ian DeJesus, Interaction Designer & Researcher at Bessemer Alliance.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited.


Moderators
avatar for Ian DeJesus

Ian DeJesus

Interaction Designer & Researcher, Bessemer Alliance
Ian’s modus operandi is to challenge assumptions and get to the root of a problem. He relishes solving wickedly complex problems that result in meaningful solutions that meet the needs of users, and the business. He has extensive experience designing solutions for a range of domains including operations command-and-control, industrial networking, and medical administration. He works at Bessemer Alliance, a human-centered business strategy... Read More →

Saturday October 3, 2015 1:30pm - 2:15pm
 Children's Museum - Theater Lobby 4 10 Children's Way, Pittsburgh, PA 15212

1:30pm

UX Team Management Discussion Group
Limited Capacity full

Whether you're new to managing a UX team or a seasoned UX leader, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other UX team managers.
 
This session will be facilitated by Carol Smith, Watson Design Team Manager at IBM.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Carol Smith

Carol Smith

Watson Design Team Manager, IBM
Carol Smith is a research driven UX professional with 14 years of experience who enables teams to design products and services to meet the needs of their intended users. Carol has led projects for the US government, non-profits and corporations in a variety of industries. Her efforts have improved user's experiences of software, Web sites, mobile apps, consumer goods and services. Carol has successfully managed teams for very large corporations... Read More →

Saturday October 3, 2015 1:30pm - 2:15pm
 Children's Museum - Theater Lobby 1 10 Children's Way, Pittsburgh, PA 15212

1:30pm

UX Team of One/Solo Practitioners Discussion Group
Limited Capacity filling up

Whether you’re a freelance designer or a team of one at your company, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other independent designers.

This session will be facilitated by Chris Roberts, Lead Designer at Rivers Agile Solutions.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Chris Roberts

Chris Roberts

Lead Designer, Rivers Agile Solutions
I enjoy observing and understanding how people think and interact in a blended digital and physical world, and then creating exceptional, holistic experiences for them. By leveraging the power of human-centered-design, I solve complex issues and craft actionable strategies. I get separation anxiety when I’m not near a whiteboard or post-its.

Saturday October 3, 2015 1:30pm - 2:15pm
 Children's Museum - Theater Lobby 2 10 Children's Way, Pittsburgh, PA 15212

1:30pm

Career Fair

Mingle with a select group of premier design companies. Explore new career opportunities and learn more about these UX-driven companies:

  • Fuse at Cardinal Health
  • User Zoom
  • Summa Technologies
  • UPMC | UPMC Healthplan
  • CEI
  • BNY Mellon
  • American Eagle Outfitters
  • PNC Bank

These companies are interested in meeting you and many will have job opportunities to talk to you about!


Saturday October 3, 2015 1:30pm - 4:00pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

1:30pm

Open Networking
Catch up with friends old and new during this casual gathering in the New Hazlett Theater lobby before we come together again for our final keynote and closing night party.

Saturday October 3, 2015 1:30pm - 4:15pm
   New Hazlett Theater - Lobby 6 Allegheny Square E, Pittsburgh, PA 15212

1:30pm

Golden Triangle Bike Tours
Limited Capacity seats available

What to Expect
Experience Pittsburgh on two wheels! During this leisurely tour, you'll see Downtown and Point State Park and bike along the North Side's scenic riverfront trail, with additional stops at the historic Heinz Factory and the bustling Strip District. And along the way, you'll learn about the city's transformation from frontier outpost to Steel City. Please note this excursion is weather dependent.

About Golden Triangle Bikes
Golden Triangle Bikes is Pittsburgh's premier bike tour and rental location. This family-owned business has been helping people experience the city of Pittsburgh by bike for almost a decade.

About the Excursions
The Saturday afternoon excursions provide MWUX attendees with the opportunity to get out and see some of Pittsburgh's most unique and UX-savvy companies and venues. 

NOTE: Advanced sign up is required as spots are limited for each excursion. 

Saturday October 3, 2015 1:30pm - 4:30pm
Golden Triangle Bike Tours 600 First Ave, Pittsburgh, PA 15219

1:45pm

Portfolio Reviews
Limited Capacity full

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 1:45pm - 2:00pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

2:00pm

Portfolio Reviews
Limited Capacity full

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 2:00pm - 2:15pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

2:30pm

Portfolio Reviews
Limited Capacity full

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 2:30pm - 2:45pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

2:30pm

Mid-Career Development Discussion Group
Limited Capacity full

Whether you're looking to boost your skills or tackle your next challenge at work, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other designers at the mid-point in their careers.

This session will be facilitated by Geoff Barnes, Lead Designer at MAYA Design.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Geoff Barnes

Geoff Barnes

Lead Designer, MAYA Design
Geoff is a User Experience designer with over 20 years of experience across a broad array of media and disciplines. His greatest professional pleasure is discovering blind spots in conventional understanding — especially his own — and rebuilding that understanding to incorporate the newly known.

Saturday October 3, 2015 2:30pm - 3:15pm
 Children's Museum - Theater Lobby 3 10 Children's Way, Pittsburgh, PA 15212

2:30pm

New to UX/Career Change Discussion Group
Limited Capacity full

Whether you're new to UX or looking to change directions in your career, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with others who are just entering the field.

This session will be facilitated by Ian DeJesus, Interaction Designer & Researcher at Bessemer Alliance.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited.


Moderators
avatar for Ian DeJesus

Ian DeJesus

Interaction Designer & Researcher, Bessemer Alliance
Ian’s modus operandi is to challenge assumptions and get to the root of a problem. He relishes solving wickedly complex problems that result in meaningful solutions that meet the needs of users, and the business. He has extensive experience designing solutions for a range of domains including operations command-and-control, industrial networking, and medical administration. He works at Bessemer Alliance, a human-centered business strategy... Read More →

Saturday October 3, 2015 2:30pm - 3:15pm
 Children's Museum - Theater Lobby 4 10 Children's Way, Pittsburgh, PA 15212

2:30pm

UX Team Management Discussion Group
Limited Capacity full

Whether you're new to managing a UX team or a seasoned UX leader, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other UX team managers.
 
This session will be facilitated by Carol Smith, Watson Design Team Manager at IBM.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Carol Smith

Carol Smith

Watson Design Team Manager, IBM
Carol Smith is a research driven UX professional with 14 years of experience who enables teams to design products and services to meet the needs of their intended users. Carol has led projects for the US government, non-profits and corporations in a variety of industries. Her efforts have improved user's experiences of software, Web sites, mobile apps, consumer goods and services. Carol has successfully managed teams for very large corporations... Read More →

Saturday October 3, 2015 2:30pm - 3:15pm
 Children's Museum - Theater Lobby 1 10 Children's Way, Pittsburgh, PA 15212

2:30pm

UX Team of One/Solo Practitioners Discussion Group
Limited Capacity full

Whether you’re a freelance designer or a team of one at your company, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other independent designers.

This session will be facilitated by Chris Roberts, Lead Designer at Rivers Agile Solutions.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Chris Roberts

Chris Roberts

Lead Designer, Rivers Agile Solutions
I enjoy observing and understanding how people think and interact in a blended digital and physical world, and then creating exceptional, holistic experiences for them. By leveraging the power of human-centered-design, I solve complex issues and craft actionable strategies. I get separation anxiety when I’m not near a whiteboard or post-its.

Saturday October 3, 2015 2:30pm - 3:15pm
 Children's Museum - Theater Lobby 2 10 Children's Way, Pittsburgh, PA 15212

2:45pm

Portfolio Reviews
Limited Capacity full

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 2:45pm - 3:00pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

3:00pm

Portfolio Reviews
Limited Capacity full

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 3:00pm - 3:15pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

3:30pm

Portfolio Reviews
Limited Capacity seats available

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 3:30pm - 3:45pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

3:30pm

Mid-Career Development Discussion Group
Limited Capacity full

Whether you're looking to boost your skills or tackle your next challenge at work, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other designers at the mid-point in their careers.

This session will be facilitated by Geoff Barnes, Lead Designer at MAYA Design.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Geoff Barnes

Geoff Barnes

Lead Designer, MAYA Design
Geoff is a User Experience designer with over 20 years of experience across a broad array of media and disciplines. His greatest professional pleasure is discovering blind spots in conventional understanding — especially his own — and rebuilding that understanding to incorporate the newly known.

Saturday October 3, 2015 3:30pm - 4:15pm
 Children's Museum - Theater Lobby 3 10 Children's Way, Pittsburgh, PA 15212

3:30pm

New to UX/Career Change Discussion Group
Limited Capacity full

Whether you're new to UX or looking to change directions in your career, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with others who are just entering the field.

This session will be facilitated by Ian DeJesus, Interaction Designer & Researcher at Bessemer Alliance.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited.


Moderators
avatar for Ian DeJesus

Ian DeJesus

Interaction Designer & Researcher, Bessemer Alliance
Ian’s modus operandi is to challenge assumptions and get to the root of a problem. He relishes solving wickedly complex problems that result in meaningful solutions that meet the needs of users, and the business. He has extensive experience designing solutions for a range of domains including operations command-and-control, industrial networking, and medical administration. He works at Bessemer Alliance, a human-centered business strategy... Read More →

Saturday October 3, 2015 3:30pm - 4:15pm
 Children's Museum - Theater Lobby 4 10 Children's Way, Pittsburgh, PA 15212

3:30pm

UX Team Management Discussion Group
Limited Capacity filling up

Whether you're new to managing a UX team or a seasoned UX leader, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other UX team managers.
 
This session will be facilitated by Carol Smith, Watson Design Team Manager at IBM.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Carol Smith

Carol Smith

Watson Design Team Manager, IBM
Carol Smith is a research driven UX professional with 14 years of experience who enables teams to design products and services to meet the needs of their intended users. Carol has led projects for the US government, non-profits and corporations in a variety of industries. Her efforts have improved user's experiences of software, Web sites, mobile apps, consumer goods and services. Carol has successfully managed teams for very large corporations... Read More →

Saturday October 3, 2015 3:30pm - 4:15pm
 Children's Museum - Theater Lobby 1 10 Children's Way, Pittsburgh, PA 15212

3:30pm

UX Team of One/Solo Practitioners Discussion Group
Limited Capacity full

Whether you’re a freelance designer or a team of one at your company, this discussion group will give you the opportunity to exchange ideas, ask tough questions, and provide suggestions to familiar dilemmas as you engage with other independent designers.

This session will be facilitated by Chris Roberts, Lead Designer at Rivers Agile Solutions.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 


Moderators
avatar for Chris Roberts

Chris Roberts

Lead Designer, Rivers Agile Solutions
I enjoy observing and understanding how people think and interact in a blended digital and physical world, and then creating exceptional, holistic experiences for them. By leveraging the power of human-centered-design, I solve complex issues and craft actionable strategies. I get separation anxiety when I’m not near a whiteboard or post-its.

Saturday October 3, 2015 3:30pm - 4:15pm
 Children's Museum - Theater Lobby 2 10 Children's Way, Pittsburgh, PA 15212

3:45pm

Portfolio Reviews
Limited Capacity seats available

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 3:45pm - 4:00pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

4:00pm

Portfolio Reviews
Limited Capacity full

Practice presenting your portfolio and telling your story in these 15-minute portfolio review sessions. Our reviewers are local Pittsburgh professionals who have expeirence giving feedback to designers of all backgrounds and experience levels.

NOTE: Advanced sign up is required to attend this session. Spaces will be limited. 

Moderators
avatar for John Beck

John Beck

Vice President, User Experience, Truefit
As Vice President of User Experience, John leads Truefit's team of dedicated, passionate, and highly-skilled specialists in user experience strategy, information design, product interaction, and user interface design. John leads the development of Truefit's human-centered design methods as a means to innovate pleasing and meaningful new product experiences.John is part of Truefit's senior leadership team and is skilled at helping clients... Read More →
avatar for Ashley Deal

Ashley Deal

Partner, Dezudio
Ashley has extensive background designing reports and interactive experiences that communicate effectively, inspire action, and drive positive behaviors. Her fifteen-year career as an information and interaction designer includes considerable experience in education and healthcare, and in bringing design research and insights to the development of new product concepts. Through her work, Ashley aims to create compelling stories from... Read More →

Saturday October 3, 2015 4:00pm - 4:15pm
 Children's Museum - Small Party Room 10 Children's Way, Pittsburgh, PA 15212

4:45pm

Host Remarks
Saturday October 3, 2015 4:45pm - 5:00pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

5:00pm

Keynote: Jonathon Colman
Closing Keynote

Jonathon will guide us through some of the most wicked, ambiguous experience design challenges facing us in our lifetime...and beyond. His challenging and inspiring talk is something you’ll be thinking about long after you leave Midwest UX.

Speakers
avatar for Jonathon Colman

Jonathon Colman

Product UX + Content Strategy, Facebook
I’m not ignoring you, I’m just introverted. Despite this, I’m a Webby Award-winning UX content strategist at Facebook, the social network—yeah, I’m surprised by that, too. Previously, I was the principle user experience architect at REI and managed global digital marketing for The Nature Conservancy. I also served overseas in the Peace Corps and did live improv comedy for years. All of that makes me a nerd, but don’t worry—I’m one... Read More →


Saturday October 3, 2015 5:00pm - 5:50pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

6:00pm

After Party
Saturday October 3, 2015 6:00pm - 9:30pm
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212