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Friday, October 2 • 2:45pm - 3:25pm
Design Essentials for User Experience FULL

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Limited Capacity seats available

It has been documented that a well-designed experience attracts and retains more unique visitors, as well as repeat users.

As a UX Professional, you have discovered the benefits of investing time in research and understanding the needs of your user, now you must marry your findings with a successful visual design to create a complete user experience. In this session you discover fundamental rules behind design, many that were established hundreds of years ago, but are still relevant to visual experiences in our modern world today.

  • Discover the basic rules behind typography and how to use style and size to build a strong information hierarchy.
  • Find out how your scenarios relate to the typeface selection and layout of type on your screen.
  • Discover fascinating mathematical principles that can help you make better layout decisions.
  • Find out how to feel confident following popular grids that will help you gain more confidence in your use of white space on the screen.
  • Learn about basic design principles that apply to touch and scrolling devices.
  • Find out how your research, scenarios and features can be related to the final design experience.
  • Design with the basic principle in mind, “Fierce reduction of unnecessary elements.”
  • Discover the joys of sketching your design and iterating before investing time in software.


Jennifer Smith

Manager, Credit Union Experience, PSCU

Friday October 2, 2015 2:45pm - 3:25pm EDT
  Priory 614 Pressley Street, Pittsburgh, PA 15212

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