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Friday, October 2 • 1:45pm - 2:25pm
The Wicked Craft of Enterprise UX

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We know craft is important, but how does it fit into the ambiguity and complexity (or wickedness) of enterprise UX? What is the role and place for craft in designing enterprise software? There’s massive scales of objects, convoluted processes with buyers (not users), and politically charged organizational matters. Whew! My talk proposes shifting our notion of craft from “precious object” towards “facilitative anchor”, guiding crucial conversations about what matters most: goals, values, criteria. Thus, craft becomes a tool for the designer to achieve alignment and provoke useful dialogues.

To demonstrate, I will share 3 stories from my career at Oracle, Citrix, and CloudPhysics, of how I used craft to clarify issues and build relationships. Each offers slight variations on the “facilitative anchor.” The first is about a “reactive” model of craft. The second is what I call “interpretive” craft. And the final story involves “collaborative” making. Craft becomes a path to teamwork, and a model of design leadership through making.

Key takeaways:

  • A framework for craft as “facilitative anchor”, with specific artifacts shown
  • A career-oriented pathway of using craft at multiple levels, from tactics to strategy (even when dealing with the CEO!)
  • Tips on how to get non-UX stakeholders out of “analysis paralysis” and into a “maker culture” posture

avatar for Uday Gajendar

Uday Gajendar

Principal Designer, Self
Uday Gajendar is a proven design leader focused on envisioning next-gen concepts & guiding start-ups on UX fundamentals. Uday has 12+ years of diverse strategic design experience at Peel, CloudPhysics, Citrix, Netflix, Adobe and others, from enterprise to consumer, web to mobile... Read More →

Friday October 2, 2015 1:45pm - 2:25pm EDT
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

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