The world of startups and the speed of technology change creates new challenges for practitioners of interaction design. The shift of value creation “from atoms to bits” in our networked economy seems to make it more difficult to predict success; so many startups fail. Developing genuinely new ideas requires peer-to-peer collaboration across disparate domains of expertise. Teams morph quickly across the phases of development as well as the phases of maturity of an enterprise, as it evolves from startup to market entrant to major player. The rapid evolution of technology pressures designers as well as makers to constantly update their tactical skills. As a result, interaction designers must gain these pragmatic skills, which are the focus of this talk:
