Midwest UX 2015 has ended
Friday, October 2 • 3:45pm - 4:25pm
Getting Beyond Use: Designing for meaning with cultural affordances

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Much of the discussion about user experience design is focused on use, but there are additional issues to consider. In particular, issues of meaning. John will present the concept of Cultural Affordances—qualities of objects that help people to understand through the frame of their own past experience—and discuss the ways that we as designers can use cultural affordances to more effectively design for our audience.

avatar for John Payne

John Payne

MD, Moment
John Payne is a principal at Moment, a digital product design firm he co-founded in New York City in 2002. John has, over the course of his twenty-five year career as a design consultant, focused on the intersection of design, culture and technology in both physical and digital products... Read More →

Friday October 2, 2015 3:45pm - 4:25pm EDT
  Children's Museum - Theater 10 Children's Way, Pittsburgh, PA 15212

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