Midwest UX 2015 has ended
Friday, October 2 • 11:30am - 12:10pm
Designing for Disruptive Innovation

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Sometimes we get so focused on winning small victories of the present – like sign-off on UX or design support – that we’re blindsided by larger issues from the overall business context. This case study tells the story of a team who experienced this first-hand and learned some lasting lessons as a result.

Like any good tale, the story features heroes, villains, and dramatic twists. Hear how product management and user experience joined forces to tackle a serious business problem. Learn how their field research with potential customers busted some big assumptions and uncovered an incredible opportunity. Then find out what happened when they presented that opportunity to an executive team wrestling with disruptive innovation.

This case study will illustrate:

  • The value of involving skeptics instead of avoiding them.
  • The basics of conducting field research and analyzing findings.
  • What designers need to know about disruptive innovation.
  • How destroying assumptions may be UX’s most important contribution.
  • Why not to trust a focus group, ever.

avatar for Robert Barlow-Busch

Robert Barlow-Busch

Vice President of User Experience, Boltmade
Robert provides coaching and support to the user experience team at Boltmade, a product design & development shop based in Waterloo, Canada. He draws upon experience as both an in-house executive and a trusted consultant to deliver great design work for Boltmade’s international... Read More →

Friday October 2, 2015 11:30am - 12:10pm EDT
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

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