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Friday, October 2 • 2:45pm - 3:25pm
Finding the Perfect Fit: Exploring the shoe shopping experience with elders

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This case study presents design research methodology to understand user experience and explore design in collaboration with users. I will present along with my teammate, Sapna Singh.

Description of issue/topic: Through a design studio at OSU, our team of graduate design, business and occupational therapy students undertook a 14-week class in which we worked with a group of five residents at a senior living facility to co-design a new shoe shopping experience.

How we will address the topic: The presentation will begin with background information into the growing 65+ demographic. Our presentation will provide supporting statistics as well as information about the needs and issues of this growing group.

Then we will discuss why our team selected the topic of clothing, and shoe shopping in particular. We will introduce the co-design process and discuss how we implemented this research method with the elder co-designers, challenges we faced with this new (to them/us) method, and recommendations for future work in this method.

Our presentation will summarize our insight into the elders’ current shoe-shopping experience and our learnings about their ideal experience.

Finally, we will share the process prototype we developed and recommendations for further research.

What attendees will learn:

  • Information about the growing 65+ population
  • Practice and theory of co-design
  • Elders’ ideal online shoe shopping experience
  • Working in a collaborative multidisciplinary team

Speakers
avatar for Danielle Latman

Danielle Latman

Design researcher and strategist, Lextant
Danielle is a design researcher at the consulting firm Lextant in Columbus, OH. In May 2015 she earned an MBA with a focus on design research and strategy at The Ohio State University. She has over 10 years’ experience in research, writing, analysis, digital marketing and strategy, project management, cross-functional teamwork, supervising, and print/online content development. Her strengths are empathy and intellect, which she harnesses to... Read More →
avatar for Sapna Singh

Sapna Singh

Design Researcher / Strategist, Ohio State University
Sapna Singh is currently a student in the MFA program specializing in Design Research and Development at the Ohio State University. Her research thesis is focused on exploring the future of graduate design education and its value. She has worked for the last 12 years in human-centered design with extensive experience in design research and strategy for retail environments, consumer products, automobiles, web-based applications and learning... Read More →


Friday October 2, 2015 2:45pm - 3:25pm
   New Hazlett Theater 6 Allegheny Square, Pittsburgh, PA 15212

Attendees (66)