Midwest UX 2015 has ended
Thursday, October 1 • 2:00pm - 5:00pm
Designing Future-Friendly Content FILLING

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Workshops are not included in conference admission. Please purchase a workshop ticket to attend.

Workshop: Designing Future-Friendly Content

Your boss just told you: we absolutely need to be on the Apple Watch. You’ve heard this before. Last year it was ‘responsive.’ Before that, ‘an app.’ What’s next?

Normally you’d start sketching interfaces. Dummy boxes and lorem ipsum. Offer wireframe sacrifices to the gods of development. Your designs are cool but secretly you know: whether on wearable, mobile, desktop, or Vidichron 2000, *content* is still king. If you could only design the content before the interface, users could explore their favorite subject any way they want – a wibby-wobbly journey across time and space and devices.

Ask us how. How to restructure, reuse, and remix content, making it easier to find, explore, and share. How to involve stakeholders early, and avoid that 11th hour dump-truck of PDFs screwing up your beautiful design.

Design and development, meet information architecture and content strategy. This is an introduction to content modeling and planning. Working with your people and your content management system to bring fascinating journeys to every device.

We’re hands-on. You’ll map out a subject domain, atomize content, and draft a plan to take it to the CMS. We’ll show you how they do it at the BBC and non-profit orgs, and give you tools and secrets to take home. (Our biggest secret: start with content, not interfaces)

Whether you’re waterfall, Agile, Lean UX, or some new religion, take our repeatable process for content collaboration, research, and structuring. Your boss will feel smarter, and your content will be ready for the next digital doodad.

This workshop is for anyone working with content. This means you.

Let’s learn!

  • Why you need structured content in a multi-device world
  • Researching a subject domain with a content model
  • Content strategy with content models
  • Making a future-friendly content management system
  • Engaging stakeholders and developers

avatar for Mike Atherton

Mike Atherton

UX Strategy
Mike Atherton is a veteran Information Architect and UX coach. For over 20 years he has helped teams large and small deliver better-structured, more engaging digital products and services. He has worked at large and small creative agencies, as an in-house lead at the BBC and Huddle... Read More →
avatar for Carrie Hane Dennison

Carrie Hane Dennison

Content & Digital Strategy
Carrie Hane Dennison has spent over 15 years working with web and content strategy, usability, and digital transformation and helping teams and organizations create processes that stick. With a combination of in-house and consulting experience, her approach to content management and... Read More →

Thursday October 1, 2015 2:00pm - 5:00pm EDT
 Cohon University Center - McKenna/Peter Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

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