We all know that testing your product with real people is critical for success — that’s not new information. But, regardless of whether you’re a researcher, designer, product manager, or executive, it can be challenging to make sense of user feedback once you have it. Is all feedback good feedback? What happens next? In terms of the product, how do you decide what stays and what goes?
In this hands-on session, I’ll recount lessons learned from design research in the automotive, DOD, and video game industries. I’ll share insights for making sense of the complex but invaluable resource that is User Feedback, with methods for recording, weighing and prioritizing feedback data.