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Thursday, October 1 • 9:00am - 5:00pm
Making Your UX Process Effective and Persuasive with Web Analytics FILLING

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Workshop: Making Your UX Process Effective and Persuasive with Web Analytics

Despite the fact that over 80% of websites collect analytics data, it is almost never systematically used to support user experience. In this workshop, we show how to make your UX practice more effective by combining the quantitative power of behavioral web analytics with the qualitative power of traditional UX methodologies.

The full-day workshop will cover theory of combining web analytics and UX practices, practical training on how to use analytics, and a case study describing how analytics was used for a niche ecommerce site during a significant redesign effort.

Attendees at the end of the day will:

  1. Be able to apply a framework for balancing quantitative and qualitative analysis methods.
  2. Have a grasp of several key Google Analytics tools that are most relevant to UX practices.
  3. Learn through examples how web analytics is applied to actual UX projects.

Speakers
avatar for Daniel O'Neil

Daniel O'Neil

Business Analyst, The Understanding Group
Daniel is a pure analyst. His greatest pleasure is teasing out core truths from complex systems, then developing patterns, principles, and metrics that help people manage those systems better. After leaving graduate school, where he studied the evolution of language, Daniel entered the private sector, working in the publishing, mortgage, pharmaceutical, and online advertising industries. On this journey, he’s helped companies with online... Read More →
avatar for Somesh Rahul

Somesh Rahul

Information Architect, The Understanding Group
Somesh is driven by the principle of “making the complex clear.” Somesh loves coming up with shrewd solutions to complex problems, and his cultural background from India gives him a multifarious perspective on challenges. Somesh has a bachelor’s degree in Computer Science, a Masters in Business Administration, and a master’s degree in Human Computer Interaction from the School of Information at the University of Michigan. While at U-M, he... Read More →


Thursday October 1, 2015 9:00am - 5:00pm
 Cohon University Center - Wright Carnegie Mellon University, 5000 Forbes Ave Pittsburgh, PA 15213

Attendees (18)