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Midwest UX 2015 has ended
avatar for David Craske

David Craske

INDYCAR
Digital Content Strategist / Sr. Webmaster
Indianapolis, Indiana
Howdy, race fans. I'm INDYCAR's senior webmaster, having just completed my seventh full season with the series. I became innately fascinated with the science of usability & UX, and am trying to make use of my 2nd Masters Degree - MS in HCI - in my position (limited as it may be). I love tinkering with designs, trying them via prototypes, and just - well - making experiences better before the first line of code is even written. Now, if only my organization could better make use of it. Therein lies the struggle - passion for UX/Usability and passion in motorsports.